It seems an amusing dance as businesses of every type now attempt to service an increasingly Green marketplace. We all see companies suddenly boasting of their Green commitment that never considered the Green trend as important. The new Green market now has consumers who are told to buy Green and support Green programs. Therefore, businesses will always respond to any market that can be used to promote their need of revenue. This creates an environment for pretenders as well.

There will be the hypocrisy as some people and companies mask their singular drive for profits by pretending to be Green and even promoting themselves to be Green. This is the trend called “Greenwashing” where there is either a purposeful or subtle form of deception at work.

Let me explain what will happen as the janitorial world comes to terms with the rising Green demand. The first stage is the over-simplification of the concept which is typified by done a token effort to make the company or service Green. In the janitorial service, this happens when a firm starts to buy some Green products thinking that they can now represent to their customers that they are a “Green Janitorial” service. You might also wonder if buying a dress makes a man into a woman. It is the mindset that makes the difference, and it rarely works to take a challenge only the first mile.

The “Green Equalization” happens when every janitorial service has a line of Green products passed to their workers, and they suddenly boast that they are a Green Clean firm. Regardless of the shallowness of this claim, it should be apparent that you cannot get a Green service from a bottle.

Training and certification brings an independent third party into play that will certify that a firm has met a basic standard of conformity to good practices. Green Clean Institute does not sell products nor operate a janitorial service on the side. It is an educational and independent certifier of reputable Green services.

In the full blossom of the Green service industry, there will arise those services that are willing to go the extra mile of training and certification to prove that they have the commitment to the cause. Green janitorial services may happen on their own, but how do we know the Green service from the Greenwashed service? Though there is no 100% guarantee, training and certification will bring forth the best to shine like the moon against the stars by comparison.

It is critical to understand that the janitorial service is in transition from pushing brooms and dumping trash to something bigger. The world is asking for Green service as well as Green products, and most janitorial companies offer only half the solution at best. There are over 1 million janitorial workers in our country, and they are not prepared to step up and provide the services required. It is imperative that every janitorial service train and certify their workers in Green practices as well as provide Green products. In the very near future, Green verification will make a huge difference in your success.

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