Archive for February 25th, 2006
Find the lasik information that you need
MILWAUKEE, WI May 14, 2004 — Meyer & Wallis was hired by Muskegon, Michigan-based Shoreline Ophthalmology and launched a direct mail and print ad campaign this month promoting Shoreline’s LASIK seminars. Since LASIK patients often are able to rely less on their eyeglasses following a successful procedure, the campaign highlights this benefit by depicting unexpected ways to use old glasses around the house. To view the ads for Shoreline, visit www.meyerwallis.com/whatsnew. The first element of the campaign suggests using your old eyeglasses to make a new bird swing for your parrot. The campaign will support Shoreline’s free LASIK seminars throughout 2004 and include other unusual ideas suggesting how to put old glasses to use. The agency also will assist in the development and promotion of Shoreline’s brand as a medical practice, as well as promotion of Shoreline’s optical and other ancillary services.
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